Why build around CiviCRM
Is CiviCRM the Only Choice
There are a number of products that can provide the basics for political campaigns. The first that often comes to mind is NationBuilder. NationBuilder is a solid option, but for third party candidates it’s fairly expensive. All of the other marketing features are additional fees, interfaces and relationships. This is because those products were developed in an ecosystem with well funded mainstream candidates. These candidates would often have their own war chest, or their party would contribute to gain or retain the seat.
Third party candidates often lack these types of treasure chests, donors or political machines behind them to fund them. This is the secret to why they are so efficient with their spend, they have to be.
When I first partnered with CiviCRM, I was able to quickly work my way into a seat on a couple of working groups. CiviCRM was an established option, with a large user base in the civic engagement, but still open to those who wish to help nurture and shape it. Additionally, there was a robust community that offered me insight and guidance for using it as is. There was no way we could have that type of influence around other products.
What else does it Offer
Additionally, through it’s API I could interface with other open source market automation tools to build a platform. That is the ultimate goal of CiviVote (our emerging platform) is to be CiviCRM driving an entire market automation platform through a single interface.
I believe that having these tools available for third party candidates will increase the effectiveness of their spend and even increase how they communicate these things to their donors. The results will be increased effectiveness, more productive donor relationships and ultimately a change in the landscape of political elections!